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Nowrocky Watches: Unpacking the “Polish” Claim and True Origin
The Nowrocky brand, owned by entrepreneur Maciej Bartasun and registered by Nina Nawrocka, sister of the President of Poland, has positioned itself with strong patriotic overtones, notably through its line of watches. However, despite its nationalistic marketing, questions have arisen regarding the true origin of these timepieces.
The Nowrocky Brand: Patriotism and Products
Nowrocky aims to appeal to a sense of national pride. Its branding and online presence often promote patriotic values, suggesting a product deeply rooted in Polish identity. Among its offerings, wristwatches have gained particular attention, especially after a prominent public appearance.
Deconstructing the Nowrocky Watch: Price, Components, and Rebranding
What Nowrocky Offers
- Nowrocky offers a selection of four watch models through its online store.
- These watches are priced approximately between $75 and $87 USD.
- Each model features a quartz movement sourced from the reputable Japanese company, Miyota.
The Rebranding Revelation
An investigation by WP Finanse brought to light a significant detail: the Nowrocky watches appear to be rebranded versions of the Timemaster Data watch models. Rebranding, in this context, means that an existing product is marketed under a new brand name, often with minor aesthetic changes but without altering the core components or manufacturing origin.
Timemaster Data: A Polish Brand, Chinese Manufacturing
While Timemaster is indeed a Polish company, the production of its watches, including the Timemaster Data models, takes place in China. This information is readily available on Timemaster’s website, particularly within the safety documentation section, which includes a link to the product’s safety requirements as mandated by the General Product Safety Regulation (GPSR) in the European Union.
Transparency Concerns: What Nowrocky Discloses
A key point of contention lies in the transparency of product information. While the Nowrocky website clearly states that its watches utilize a Japanese quartz movement, it conspicuously omits any mention of the devices being manufactured in China. This contrasts sharply with Timemaster’s own clear disclosure regarding the Chinese origin of its products, raising questions about consumer awareness for Nowrocky buyers.
The Presidential Connection: A Matter of Public Image
The brand gained further public attention when President Karol Nawrocki was recently seen wearing a Nowrocky watch. While presidential figures promoting certain brands or gadgets is not unprecedented (for instance, former US President Donald Trump famously promoted his own smartphone), the Polish Presidential Palace has issued a statement clarifying the relationship.
According to Rafał Leśkiewicz, the President’s spokesperson, “President Karol Nawrocki nor the Presidential Chancellery maintain any formal or informal relationship of a marketing or financial nature with the Nowrocky clothing brand.” This statement aims to distance the Presidency from any direct endorsement or financial ties to the brand.
Understanding Product Origin in a Globalized Market
In today’s globalized economy, the concept of “product origin” can be complex. Many products contain components sourced from various countries and undergo final assembly in another. For consumers, particularly when a brand emphasizes national pride, clear and comprehensive disclosure about manufacturing origins is crucial. This ensures that purchasing decisions are made with full awareness of where and how a product is truly made, balancing patriotic sentiment with factual information.
Frequently Asked Questions (FAQ)
Are Nowrocky watches fully Polish?
While the Nowrocky brand is owned by a Polish entrepreneur and registered in Poland, the watches themselves are not entirely Polish. They utilize Japanese quartz movements, and the devices are manufactured in China.
Who owns the Nowrocky brand?
The Nowrocky brand is owned by entrepreneur Maciej Bartasun and was registered by Nina Nawrocka, who is the sister of the President of Poland.
Where are Nowrocky watches actually made?
The watches sold under the Nowrocky brand are manufactured in China, similar to the Timemaster Data watches they appear to be rebranded from.
What is the relationship between Nowrocky and Timemaster Data?
Investigations suggest that Nowrocky watches are rebranded versions of Timemaster Data watches, meaning they are essentially the same product marketed under different names, with the core manufacturing remaining in China.
Does the President endorse Nowrocky watches?
Despite President Karol Nawrocki being seen wearing a Nowrocky watch, the Presidential Palace has officially denied any formal or informal marketing or financial relationship with the brand, indicating no official endorsement.
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