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Netflix Dominates the Polish Streaming Market in Early 2026
The Polish streaming landscape kicked off 2026 with a familiar leader: Netflix. Despite a common sentiment of user complaints often seen across Polish online communities, the global streaming giant continues to solidify its position in an increasing number of Polish households, according to recent data.
Netflix Reigns Supreme in Poland
The latest Mediapanel research on Poland’s streaming market for January 2026 reveals few surprises. Netflix remains the undisputed king of Video-on-Demand (VOD) platforms within Polish homes. In January, the service attracted an impressive 11.11 million real users, accounting for a significant 37.17% of the total reach across the market.
This dominance is particularly noteworthy given the frequent criticism and dissatisfaction expressed towards Netflix in Polish online discussions. As the data clearly indicates, public sentiment doesn’t always align with actual viewing habits, highlighting the platform’s strong underlying appeal and content library.
Key Players: Who’s Behind the Leader?
While Netflix holds the top spot, other major international and local players are actively competing for Polish viewers’ attention. Following Netflix, HBO Max and Prime Video are the next most popular choices among Poles in early 2026.
- HBO Max: Garnered 4.97 million real users in January.
- Prime Video: Attracted 4.42 million real users during the same period.
The competition remains robust, with several other services rounding out the top rankings:
- Disney+: 4.40 million users
- Canal+: 3 million users
- TVP VOD: 2.66 million users
- Player: 2.40 million users
These statistics illustrate a dynamic market where both global streaming giants and strong local Polish platforms are successfully attracting significant audiences, demonstrating a diverse range of viewing preferences.
Where Poles Spend the Most Time Streaming
Beyond just user numbers, Mediapanel’s research also provides insights into how much time viewers dedicate to each service. Unsurprisingly, Netflix again leads the pack, with users spending an average of 6 hours and 38 minutes on the platform in January. This is more than two hours longer than the second-place contender in this category, TVP VOD, which recorded an average watch time of 4 hours and 10 minutes.
Several other services managed to keep users engaged for over three hours on average:
- CDA
- Polsat Box Go
- HBO Max
- Canal+
This data underscores Netflix’s content power, not only in attracting subscribers but also in retaining their attention for extended periods, though local platforms like TVP VOD also show strong engagement.
Frequently Asked Questions (FAQ)
Which streaming platform is most popular in Poland in early 2026?
According to Mediapanel research for January 2026, Netflix is the most popular streaming platform in Poland, with 11.11 million real users.
How much time do Poles spend on Netflix compared to other platforms?
On average, Poles spent 6 hours and 38 minutes on Netflix in January 2026, which is significantly more than any other platform. TVP VOD came in second for average watch time with 4 hours and 10 minutes.
What are the top three streaming services by user count in Poland?
The top three streaming services by user count in Poland for January 2026 are Netflix (11.11 million users), HBO Max (4.97 million users), and Prime Video (4.42 million users).
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