Dreame invited dozens of journalists and content creators from across Europe on a multi-day trip to China. The company provided an exclusive glimpse into what a typical customer never sees: assembly lines, testing laboratories, and the behind-the-scenes development of their latest robot vacuums and other brand products. The sheer scale and rapid pace of these processes were even more impressive than the finished products on store shelves. This unique experience offers a completely new perspective on the everyday appliances we often take for granted.
Disclosure: Dreame sponsored participation in this event. The manufacturer had no influence on the content of this material.
Contents
Unveiling Innovation: A Behind-the-Scenes Look at Dreame’s Manufacturing & R&D
The Strategy Behind Media & Influencer Engagement
Why this particular promotional approach? Dreame officially states that these “media trips” are a key part of their broader strategy for entering Northern and Central-Eastern European markets. In this strategy, influencers and tech creators play a crucial role alongside traditional media outlets.
“Technological media and reviews remain vital, as consumers expect trustworthy opinions about products. However, to reach a wider audience, lifestyle media, social media, influencers, in-store visibility, and offline experiences are equally important. The message needs to shift from ‘just technology’ to ‘how this product improves daily life’,” explains Leo Bu, Dreame’s Head of Marketing for Nordic & CEE regions.
These activities, combining standard product reviews with more lifestyle-oriented social media content, allow Dreame to reach millions of consumers. Markets such as Poland are particularly important for Dreame, with robot vacuums and other smart cleaning devices like wet & dry vacuum cleaners and cordless stick vacuums being among the strongest categories.
During the trip, we not only saw the facilities where Dreame products are made and tested, but also had ample time for informal discussions with company representatives. Topics included the planned expansion of official sales zones in Europe and how Dreame aims to differentiate itself from competitors not just through specifications, but also through service and local channel availability.
From Showroom to Production Line: An Exclusive Tour
The first stop on the Dreame Media Trip was the flagship Dreame showroom, located within the Shangjinwan economic park complex in Suzhou, China. The space is expansive, meticulously designed, and products are arranged in a way that encourages visitors to touch and try them out. Robot vacuums, wet & dry vacuums, hair dryers—all under one roof and one brand logo.
The brand’s flagship store is a true display of its strength. Alongside robot vacuums well-known in various markets, visitors can see the full brand portfolio: smart refrigerators, dishwashers, beauty products, televisions, and even modular Aurora series smartphones. Dreame is sending a clear signal that it is transitioning from individual devices to a comprehensive ecosystem designed to encompass cleaning, laundry, and air purification.
Photography was unrestricted here, allowing us to capture as much as we wished. Dreame representatives guided us through the collection, explaining the philosophy behind each product line. It served as an excellent introduction to what awaited us in the afternoon.
Wuzhong RVC Factory: The Heart of Robot Vacuum Manufacturing
The Dreame Robotic Vacuum Cleaner (RVC) Factory is located in the Wuzhong district of Suzhou city. This was arguably the most significant stop on the media tour organized by Dreame. Here, I witnessed firsthand how the vacuum cleaners that will eventually arrive in European homes are produced. The factory is impressive even from the outside – a sleek white architectural structure that resembles a technology campus more than a traditional manufacturing plant.
Photography rules inside were clear: no close-ups of the assembly lines, no detailed shots of components. Panoramic photos were permitted, and frankly, these panoramas alone were enough to convey the immense scale. Dozens of employees filled the production lines, where robot vacuums were “born” in their hands.
On the assembly floor, we could trace a robot’s journey from a bare chassis, through the mounting of drive modules and brushes, to the installation of electronics and a final quality test on a short obstacle course. On the assembly line, robot vacuums (like the latest Dreame X60 Ultra) are produced almost before the eyes of visitors, with a new unit rolling off the line approximately every 45 seconds.
Human labor is complemented by automated solutions, which was equally impressive: assembly, testing, and packaging all flow seamlessly, with electronic screens displaying real-time production data throughout the facility.
Dreame strongly emphasized the automation and repeatability of its manufacturing processes. Many assembly and quality control stages are performed by industrial robots, which minimize the risk of errors and ensure the consistent performance of the devices.
Testing the Waters: Lawn Care with Dreame & MOVA
The second day brought a complete change of scenery. Journalists were taken outdoors to explore and test the Dreame and MOVA brands’ garden product portfolio.
This was an excellent opportunity to test autonomous lawnmowers in the field. For instance, models from the A3 AWD line are equipped with AI vision and LiDAR technology. A key distinguishing feature is that they don’t require a boundary wire; they autonomously map the garden and determine their own routes.
We were able to test the machines and see how they handled uneven terrain, turns, curbs, and other obstacles that might appear on a lawn. These aren’t the only features the brand focuses on. As Dreame representatives noted:
“We typically focus on practical benefits: easy setup, intelligent navigation, reliable mowing performance, obstacle avoidance, safety, and time savings. Consumers need to understand that this isn’t just a gadget, but a real solution that can significantly simplify garden maintenance,” said Leo Bu, Dreame’s Head of Marketing for Nordic & CEE regions.
While less technologically spectacular than the factory, this location offered a more tangible experience. Alongside robotic mowers and traditional lawnmowers, a wide assortment of garden tools from the MOVA ecosystem was displayed, including trimmers, leaf blowers, pruning shears, hedge trimmers, and chainsaws, as well as electric grills.
An unexpected segment where MOVA has yet to make a strong impression in Europe is the category of professional power tools, ranging from screwdrivers, drills, and grinders to blowers and circular saws.
Inside the Innovation Hub: The Dreame Testing Laboratory
The final item on the agenda was a visit to the Wet & Dry vacuum cleaner testing laboratory. Housed in a building that appears unassuming from the outside, its interior spans three floors dedicated to subjecting robots to various rigorous tests.
The durability testing laboratory was particularly fascinating: robots drove for hours on special tracks with thresholds, carpets, and edges, while separate stations assessed the impact resistance and high-temperature tolerance of plastics. In another room, mopping system tests were demonstrated—from simulated spills on tiles to controlling how precisely the device cleans and rinses its own mops in docking stations.
“Many ‘minor’ details are, in reality, very important in daily use. Noise levels, obstacle avoidance, edge cleaning, mop washing and drying, hair entanglement prevention systems, or water management can strongly influence user satisfaction. Consumers are pragmatic, which is why they appreciate features that make product use easier and reduce manual effort,” explained Leo Bu, Dreame’s Head of Marketing for Nordic & CEE regions.
The “Pet Room” made the biggest impression—a room with cats that “provided” real-world scenarios for using robot vacuums and traditional vacuums, related to pet hair, litter boxes, spilled liquids, and scattered objects. Further on, a station measured engine parameters under load. In another room, batteries were tested for charging and discharging cycles.
On the next floor, stations simulated daily usage: robots on special surfaces, vacuums tested on various types of dirt, and environmental chambers mimicking different temperatures and humidity levels. Everything was constantly measured, recorded, photographed, and compared.
Rooms with various interior arrangements were prepared—from parquet to tiles, from smooth surfaces to carpets with varying pile lengths. Here, products are tested under conditions as close to real-world usage as possible.
A waterproof testing chamber was also shown, where vacuum cleaners and mopping heads were checked for moisture resistance, as well as a soundproof cabin where device noise emissions are measured. Dreame boasts that its flagship models operate within 65-68 dB, and this is where that claim is verified. For those considering smart cleaning solutions, understanding the detailed testing for noise levels, similar to how one might evaluate other advanced robotics like the Dyson Spot Scrub AI Robot Vacuum, is crucial for making informed decisions.
Key Takeaways from the Dreame Media Trip
Dreame, long associated with Xiaomi (initially as a subcontractor), no longer aims to be merely a “solid alternative” to other manufacturers. The brand is building a leadership position, unhesitantly targeting the premium segment, with ambitions extending far beyond just vacuum cleaners.
The Dreame Media Tour was a perfect demonstration of the company’s capabilities, executed, of course, with a carefully planned brand narrative. Without false modesty or excessive revelation of company secrets, Dreame showcased how the devices we find on store shelves worldwide are truly created.
Visiting Dreame’s factories and laboratories allows one to view robot vacuums not as mere household gadgets, but as the result of years of refining algorithms, optimizing production processes, and—equally important—a keen understanding of user expectations. The most valuable insight, however, was something difficult to convey in specifications: seeing firsthand how many processes and people are involved in ensuring a robot “just works” right out of the box.
Frequently Asked Questions (FAQ)
What kind of products does Dreame manufacture besides robot vacuums?
Beyond its well-known robot vacuums and wet & dry vacuum cleaners, Dreame is expanding into a full smart home ecosystem. Their portfolio includes smart refrigerators, dishwashers, beauty products, televisions, modular Aurora series smartphones, and a wide range of garden tools and professional power tools under their MOVA brand.
How does Dreame ensure the quality and durability of its products?
Dreame employs rigorous testing procedures in its dedicated laboratories. Products undergo extensive durability tests, including continuous operation on obstacle courses, impact resistance tests for materials, and comprehensive evaluations of mopping and cleaning systems. They also have specialized rooms, like the “Pet Room,” to simulate real-world usage scenarios and measure performance under various conditions, alongside environmental and acoustic testing.
What is Dreame’s strategy for competing in the global market?
Dreame is shifting from being perceived as a strong alternative to becoming a premium market leader. Their strategy involves comprehensive media and influencer engagement, expanding their product ecosystem beyond cleaning devices, focusing on superior service and local market availability, and emphasizing practical benefits and user-centric features in their marketing, aiming to highlight how their products genuinely improve daily life.
Are Dreame’s robot lawnmowers truly autonomous and easy to use?
Yes, Dreame’s autonomous lawnmowers, such as those in the A3 AWD line, are designed for ease of use. They feature advanced technologies like AI vision and LiDAR, allowing them to autonomously map your garden and determine optimal mowing routes without the need for cumbersome boundary wires. The focus is on practical benefits like simple setup, intelligent navigation, reliable performance, obstacle avoidance, and safety.
Source: Internal, Dreame. Opening photo: Jolanta Szczepaniak (compilation of Nano Banana 2 photos)
About Post Author
