When you plan to launch a website or add new content to it, it is important to look at and choose the right keywords to put on the page besides the idea itself. Choosing the right keywords and key phrases is one of the most important steps in successful search engine optimization, and this will have a decisive influence on increasing traffic and attracting the right audience.
If you enter “how to write a good headline” into a search engine, dozens of articles will immediately attack. They will advise you to write numbers, to let in fog, to keep silent and ask rhetorical questions. Let’s try to deal with the headings more systematically.
Online reputation is as much an intangible asset as a website. It affects customer loyalty, the number of orders, and even the search for company specialists. If there are a lot of negative reviews about you on the Internet, this threatens with a complete loss of business .
Behavioral factors are one of the most important parameters of the site, which seriously affects the ranking in search results. With their help, you can find out about the user’s life on your resource: how much time he spends on the site, what pages he visits, whether he finds the necessary information or is quickly deleted. How to properly analyze these factors and improve without cheating, read in our material.
It’s not uncommon for the copywriters who fill a company blog with articles to focus on character count, keyword frequency, or formatting. SEO specialists, on whose initiative the content for the blog is created, do not get tired of repeating that this is the wrong approach.
To SEO promotion of medical sites, it is necessary to constantly work on the quality and expertise of the content, improve the reputation of the clinic, and competently draw up doctors’ cards. How to take into account all the nuances and increase the ranking, read in our material.
A full- fledged SEO site audit can provide answers to questions: what are the reasons for low positions in search engines and why users do not want to stay on the site. What stages and directions the site analysis consists of and how else it can help – in our article.
Ideally, any site should strive to improve the quality of its content. But this is not always the case. In addition, the concept of “quality” is very subjective. The development of the EAT algorithm, which affects the ranking of a site in Google, tried to separate worthy content from low-quality content . What is EAT The term EAT originated […]